Wonder Tablitz Corporation To Market New Environmentally Smart Household Cleaners
Released on: October 9, 2007, 5:56 am
Press Release Author: Wonder Tablitz
Industry: Consumer Services
Press Release Summary: Effervescent
cleaning tablets packaged in a reusable spray
bottle offer performance, price, convenience and environmental benefits over
traditional liquid cleaners and deodorizers.
Press Release Body: BOSTON – October 9 – Wonder Tablitz, new household cleaners and
deodorizers, use patented effervescent
cleaning tablet technologies to deliver
powerful and effective products. Consumers simply add water and a single tablet to
an exclusive spray bottle to produce the solution. Four Wonder Tablitz products are
currently on the market: Glass and Multi-surface Cleaner, All Purpose Cleaner with
Bleach,
Citrus All Purpose Cleaner, and Fabric Refresher and Odor Eliminator.
According to Wonder Tablitz Corporation, Wonder Tablitz products offer multiple
consumer advantages:
• They are safe and easy to use.
• They are effective home care products.
• They cost up to 50 percent less than comparable cleaners.
• They eliminate the need for large refill bottles requiring less storage space and
fewer trips to the store.
• They reduce the use of plastic bottles by two-thirds or more.
Unlike traditional household cleaners, Wonder Tablitz spray bottles are sold with
three effervescent cleaning tablets – each tablet representing one full 32-ounce
bottle or a total of 96 ounces of product.
“Consumers simply add hot tap water to the patent-pending Wonder Tablitz spray
bottle and drop in one of the three tablets to produce a full 32-ounce container of
cleaning product,” said Bill Schultz, Wonder Tablitz Corporation partner. “The
tablet is 100 percent water-soluble and will completely dissolve within one to three
minutes, depending on the water temperature. When the bottle is empty, the process
is repeated, reusing the original spray bottle. By reusing the spray bottle,
consumers are able to reduce plastic consumption, which means fewer plastic bottles
are being produced and entering landfills.”
Environmental Impact
“More than 80 billion pounds of plastic are produced annually in the United States;
the vast majority of which end up in landfills where they will likely still exist
many millennia from now,” said Schultz. “Understanding consumers want to make a
difference, but also want effective household
cleaning products, we set out to
create new cleaners that would be just as powerful and no more costly than the
leading brands, but would also positively impact the environment. Specifically, we
focused on ways to reduce plastics production, landfill waste and the carbon
footprint.”
The use of specially formulated cleaning tablets allows consumers to use their own
tap water and reuse their original dispenser. Adding water at home versus the
manufacturing point significantly reduces shipping costs and fuel needed to
transport the products. And because each unit represents three 32-ounce bottles,
fewer corrugated boxes are required and shipping costs are reduced. The result is
reduced carbon dioxide emissions and reduced landfill waste.
Economic Impact
A beneficial byproduct of Wonder Tablitz products is pricing. “Consumers will save
up to 50 percent on the cost of Wonder Tablitz products over comparable cleaning
products of the same size,” said Schultz. “The math is fairly simply; with Wonder
Tablitz, consumers are purchasing only one bottle along with three tablets that
yields three full bottles of product.”
Wonder Tablitz Product Line/Availability
The first products in the new Wonder Tablitz line include: Glass and Multi-surface
Cleaner, All Purpose Cleaner with Bleach, Citrus All Purpose Cleaner, and Fabric
Refresher and Odor Eliminator. Prices range from $5.99 – $7.99 per unit, which
represents a total of three 32-ounce bottles. Refill tablets are also available;
prices range from $3.99 – $5.99 for a packet of three tablets.
National home and hardware retailers are among the first to carry the Wonder Tablitz
products. Purchases can also be made online at www.wondertablitz.com.
Wonder Tablitz Corporation, headquartered in Walpole, Mass., is dedicated to the
development of household cleaning products that deliver a great value to retailers
and end users, and are environmentally responsible. For more information on Wonder
Tablitz products, visit www.wondertablitz.com or call 508.660.0011.
Web Site: http://www.wondertablitz.com
Contact Details: Jennifer Manocchio
910.772.1688
Jennifer@sweeneypr.com
2009
