Sunrise Senior Living Launches Prestigious GBP 21 million Care Home Alternative in the West Midlands
Released on: October 25, 2007, 10:53 pm
Press Release Author: Sunrise Senior Living Ltd
Industry: Healthcare
Press Release Summary: Sunrise Senior Living officially opens Sunrise of Tettenhall,
a new, high quality care
home alternative in the leafy outskirts of Wolverhampton
Press Release Body: Tettenhall, West Midlands: Sunrise Senior Living has opened its
latest care
home alternative in Wolverhampton’s leafy outskirts - its 16th
residence to be established in the UK since 2000.
The ceremonial opening, on Thursday 18th October, was attended by over 200 guests.
Lead by Mr Miles Duncan, the Executive Director of Sunrise of Tettenhall, and Mr Tom
Newell, the Worldwide President of Sunrise Senior Living, the actual opening
ceremony and ribbon-cutting was performed by Ms Jean Hipwood, Chairperson of
Alzheimer’s Wolverhampton and by new resident, Mrs Brindley, assisted by Mr Duncan.
Sunrise of Tettenhall is set to challenge long held perceptions about care homes.
This new development is a bespoke build to a very high specification, both inside
and out and is designed with the special needs of the elderly in mind. Very high
quality and spiritually uplifting, there is a bistro/café area, restaurant, large
lounge areas and landscaped gardens. Every resident has a well-specified private
suite.
Although beautiful by any standards, this new Sunrise residence’s focus is
administering expert care that preserves a senior’s dignity and promotes their
independence. There will be 5 activities, entertainments and hobbies organised every
day that will help those moving in to keep up old interests, develop new ones or
just to have fun.
“It all amounts to a revolution in retirement living and elderly care,” comments
Miles Duncan, “one which is being well received by the local community, including
local doctors, specialists and others interested in senior
wellbeing. The opening of
this residence has created 90 new jobs; employing local people and building
relationships with the surrounding community is something that we consider
particularly important.”
He adds, “Sunrise of Tettenhall, as with all Sunrise residences, will be providing a
new choice for seniors and their families. All team members are trained to provide
services and care in a manner that supports the company’s Principles of Service,
which are encouraging independence, enabling freedom of choice, preserving dignity,
celebrating individuality, nurturing the spirit, whilst involving family and
friends.”
“The level of care provided is designed to be tailored to each individual resident’s
needs, which are constantly monitored, and can range from assisted living to
world-class dementia care in Reminiscence – a separate area for those with memory
loss.”
About Sunrise Senior Living
Sunrise Senior Living was founded in the United States in 1981 by Paul and Terry
Klaassen and for the past 25 years it has been the company’s mission to champion the
quality of life for all seniors. Sunrise currently operates more
than 420 senior
living communities in the United States, Canada, the United
Kingdom and Germany with
a combined resident capacity of more than 52,000. Sunrise employs over 38,000 team
members, dedicated to serving seniors. Sunrise Senior Living is acknowledged as
being an international leader in this field, priding itself on satisfying the
demands of a more discerning generation of seniors.
care homes, care home, retirement homes, residential homes, nursing
homes, nursing
home, assisted living, Alzheimer’s, Alzheimer’s care, dementia care, Sunrise Senior
Living, Barchester, BUPA
Web Site: http://www.sunrise-care.co.uk
Contact Details: Mr Mike Girling
Sunrise Senior Living Ltd
Crofton House
16 Warwick Road
Beaconsfield
Buckinghamshire
HP9 2PE
2009
