Press Release Author: Elliot Jones - Search Logic plc
Industry: Marketing
Press Release Summary: Search Logic Attracts top players from the
industry’s leading Online
Marketing agencies and networks including: Latitude, Afform,
Affiliate Future and Clash Media.
Press Release Body: Within their first year of trading, specialist
agency Search Logic plc has experienced unprecedented growth in
the online marketing and Affiliate
Marketing arena.
Providing clients with a full complement of scalable
online marketing solutions with their forward thinking and aggressive
approach to the development of their services (including Organic
Search, PPC and Affiliate Marketing), Search Logic recently announced
the appointment of an executive team from various online
marketing sectors to develop further momentum as they compete
with the current market’s heavyweights.
Appointing a dynamic new team led by Neil Mitchell, formerly of
the Afform Affiliate Network, the most recent executive appointments
are based at Search Logic’s newly acquired London offices in the
heart of Soho.
Joining Neil is Darren Newmark, former BDC from Affiliate Future.
Both Darren and Neil look forward to the growth of Search Logic’s
new Affiliate Network (Launched on October 1st 2007) – ‘We know
a well planned and executed
affiliate programme can transform sales figures massively and
provide vital cash injections whilst longer term campaigns, such
as SEO, begin to build momentum’ comments Neil, ‘with the help of
the Search Logic
Affiliate team, we aim to transform even the most struggling
campaign by structuring their online marketing as a whole, not simply
offering one service that may not be in the best interests of the
clients themselves’. Joining Darren and Neil is Emma Houlden, formerly
of Clash Media, who completes the London based executive group with
her specialist experiences in affiliate lead generation techniques.
And it’s not just London in which Search Logic is making a claim
– with regional appointments having also been made. Developing Search
Logic’s presence in and around Merseyside is Rodney Jones, formerly
Business Development Director at leading agency Latitude, who brings
established agency knowledge and process to increase Search Logic’s
repertoire still further.
Simon Cleaver, Search Logic CEO, is delighted with the appointments,
‘We’re really excited that Neil and the team have joined us. I’m
proud to say that Search Logic can now confidently provide all aspects
of online marketing under one roof, accommodating the needs of the
most active and demanding clients in a truly scalable capacity’.
In addition the rest of the growing national Search Logic team,
Neil, Emma and Darren look set to bring the extended aspects of
affiliate
marketing on the internet to a single agency with the scope
to handle the needs of SMEs and Blue-Chips alike.
For More information relating to Search Logic plc or this press
release, please visit www.searchlogic.com or contact. Elliot Jones
on 0845 634 2800 or email elliotj@searchlogic.com.
Search Logic plc is a forward thinking online
marketing agency with national coverage, specialising in Semantic
Search Engine Optimisation (SEO), Paid-Search (PPC) and Affiliate
Marketing. Search Logic plc boasts a diverse client base across
multiple industry sectors and full Google and SEO Certification
– more details are available at www.searchlogic.com.
Search
Engine Terminology and Technology can often be confusing. Here
at Search Logic plc we aim to increase our client’s knowledge of
the services which we deliver and the methodology and reasoning
behind each service. Please find below a simple overview to the
types of Search Engine Marketing being implemented presently by
companies looking to increase their online visibility and Return
on Investment.
1) Natural or Organic Listings. This is the part of a search
engine results page that details the natural listing results
from a keyword query. The listings are displayed in accordance to
their relevancy to the keyword or phrase and the web page. Search
Engines apply a ranking algorithm to determine which site is placed
where.
The methodology for achieving a higher natural listing is called
search
engine optimisation (SEO). This technique involves deciding
which phrases to optimize, and which on-page and off-page factors
to implement. On-page factors involve making changes to the actual
website itself, and off-page factors involve activities such as
submission to directories, creation of links, article copywriting
etc.
The process is time consuming and it is necessary to be aware of
the impact any changes may have as they can be regarded as both
positive and negative
by search engines. Certain techniques can get websites blacklisted
by search engines which means that your website is effectively banned
from being displayed under any search term. Therefore, it is extremely
important to know what techniques to implement to gain a higher
natural listing on search engines.
Search Engine Optimisation should be viewed as a long term solution
to Online Marketing as it takes on average 6 to 18 months to see
being listed naturally is that it becomes a cost effective way of
attracting higher volumes of traffic to your website.
2) Paid or Sponsored listings. This is the part of a search engine
results page that details a relevant advert that is displayed in
accordance to its relevancy to the keyword or phrase used as a search
term and the landing page which a browser is taken to when clicking
onto the advertisement.
With paid or sponsored listing, there is a fee charged for every
browser that clicks through to the landing page. This fee is dependant
on the bid price allocated to the keyword or phrase, and in turn
this determines largely where the advert appears on a search results
page.
The methodology for getting an advert displayed within this section
is called Pay per Click (PPC) and this technique involves the creation
of a keyword list, adverts, landing pages and overall campaign themes
that are designed to maximise return on investment from the allocated
click spend budget. The process is complex and time consuming with
various pit falls that need to be avoided, for example wasting click
spend through not including negative keywords to your keyword list,
and not recognising the need to maintain relevancy within the advert
and landing page to the search term used.
The advantage of PPC is that you can see instant results and can
turn up the volume once you have found a strategic approach that
is providing measurable results within a single campaign or multiple
campaigns. The budget allocated to campaigns can be altered on a
daily basis so that you can completely control your online marketing
spend. In addition, the ability to test market keywords, adverts
and landing pages allows a flexible and reactive solution to online
marketing that SEO
simply does not deliver.
3) Affiliate Marketing. The Search
Logic Affiliate Network is owned and operated by Search Logic
and allows Advertisers and Publishers to benefit from pure performance
online marketing. With no risk and pay-outs only to those who complete
the requisite action (a purchase, conversion or lead generated for
example) Affiliate Marketing is rapidly becoming an extremely popular
method of increasing sales. Put simply your ads are displayed free
of charge on a range of carefully selected Publishers’ sites – they
can promote a specific product or service or questionnaire for lead
generation purposes.
Once a qualified purchase is made, the details are recorded and
the Affiliate Publisher is rewarded with a payment for the business
their marketing efforts have brought you. This can range from a
few pence to several hundred pounds dependent on factors such as
margin, competition and purchase price.
Affiliate
Marketing can bring valuable business to your online efforts.
Get in touch with Search Logic at www.searchlogic.com for further
details or call 0845 634 2800.
Web Site: http://www.searchlogic.com
Contact Details: Elliot Jones
The Coach House
Newton Business Centre
Carnforth
Lancashire
LA6 2NZ
08456342800
contactus@searchlogic.com
2009
