Search Engine Marketing Guru to Present at the 2007 California Association of Realtors(r) Expo
Released on: October 4, 2007, 6:49 pm
Press Release Author: Andie Jones
Industry: Marketing
Press Release Summary: Magnifi OnlineTM CEO, Kris Hutchinson, Introduces
Top
California REALTORS® to Search Engine Marketing
Press Release Body: ANAHEIM, CA – September 24, 2007 – Magnifi Online,TM
today announced that CEO and Founder, Kris Hutchinson, has been
invited to present at the annual Tech Tuesday forum at the California
Association of REALTORS® (CAR) Expo 2007, the largest gathering
of California REALTORS®, held to meet the growing technology and
digital marketing needs of real estate professionals.
Hutchinson’s presentation will feature the search engine marketing
expert’s thought-provoking and educational insights into the vast
world of search
engine marketing and how real estate professionals can use search
engines to gain new customers. The session will include a thorough
explanation of search engine marketing and how it differs from other
marketing channels, its relevance and importance to the real estate
market specifically, and play-by-play instructions for setting up
an effective search engine marketing campaign.
Through his speech at the California Association of REALTORS® Expo,
Hutchinson will share his insights with an audience that is becoming
increasingly aware of the market-changing trends that are changing
the way prospects identify and select REALTORS® for their home buying
or selling process.
REALTORS® To Take Note of the Power of Search Engine Marketing
Search is becoming increasingly significant for real estate professionals,
as experts agree the average consumer is exposed to approximately
1,500 advertisements per day. Consumers are now more likely than
ever to seek out products and services for themselves, and are becoming
numb to the interruption marketing overload. A recent study showed
that over 75% of home buyers turn to search
engines to begin the home buying process. No longer thought
to be a purely online, direct marketing tactic, search is now recognized
as the single most effective and efficient way for marketers to
capture the interest and engagement of prospects.
Search is the easiest and most direct way for consumers to find
solutions, and the world is beginning to recognize that off-line
marketing activities (TV advertising, radio advertising, print advertising,
direct mail and public relations) all drive audiences to search
engines.
An experienced authority in the search marketing arena, Hutchinson
has nearly a decade of experience managing campaigns for big budget
advertisers as well as professionals. He not only knows how search
works first hand, but also has the vision to exploit the flaws of
most traditionally managed search services and provide search engine
marketing services that are quite simply more customized and client-focused
than those of the competition.
Magnifi Online will also be offering special REALTOR® advertising
rates at their booth during the 3-day Expo held at the Anaheim Convention
Center from October 9-11, 2007. The presentation and special rates
can also be accessed at http://www.MagnifiOnline.com/CAR through
the end of October, 2007.
About Magnifi OnlineTM
Magnifi OnlineTM is a strategic search engine marketing (SEM) and
search engine optimization (SEO) firm with results-based expertise
in driving website traffic, conversions and increased ROI for small-
to medium-sized businesses, agencies and professionals. The company
employs Best Practices, a customized and consultative approach to
fully understanding their client’s business model and objectives,
and proactive account management to ensure the campaign is fully
integrated with all other marketing initiatives. Magnifi OnlineTM
is based in Denver, CO and can be contacted at 1-800-490-1778, or
by visiting http://www.MagnifiOnline.com .
Questions regarding this release should be directed to Andie Jones
at 1-800-490-1778 or info@magnifionline.com.
Web Site: http://www.magnifionline.com/car
Contact Details: Andie Jones
Magnifi Online
info@magnifionline.com
800-490-1778
2010
