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Search Engine Marketing Guru to Present at the 2007 California Association of Realtors(r) Expo

Released on: October 4, 2007, 6:49 pm

Press Release Author: Andie Jones

Industry: Marketing

Press Release Summary: Magnifi OnlineTM CEO, Kris Hutchinson, Introduces Top California REALTORS® to Search Engine Marketing

Press Release Body: ANAHEIM, CA – September 24, 2007 – Magnifi Online,TM today announced that CEO and Founder, Kris Hutchinson, has been invited to present at the annual Tech Tuesday forum at the California Association of REALTORS® (CAR) Expo 2007, the largest gathering of California REALTORS®, held to meet the growing technology and digital marketing needs of real estate professionals.

Hutchinson’s presentation will feature the search engine marketing expert’s thought-provoking and educational insights into the vast world of search engine marketing and how real estate professionals can use search engines to gain new customers. The session will include a thorough explanation of search engine marketing and how it differs from other marketing channels, its relevance and importance to the real estate market specifically, and play-by-play instructions for setting up an effective search engine marketing campaign.

Through his speech at the California Association of REALTORS® Expo, Hutchinson will share his insights with an audience that is becoming increasingly aware of the market-changing trends that are changing the way prospects identify and select REALTORS® for their home buying or selling process.

REALTORS® To Take Note of the Power of Search Engine Marketing

Search is becoming increasingly significant for real estate professionals, as experts agree the average consumer is exposed to approximately 1,500 advertisements per day. Consumers are now more likely than ever to seek out products and services for themselves, and are becoming numb to the interruption marketing overload. A recent study showed that over 75% of home buyers turn to search engines to begin the home buying process. No longer thought to be a purely online, direct marketing tactic, search is now recognized as the single most effective and efficient way for marketers to capture the interest and engagement of prospects.

Search is the easiest and most direct way for consumers to find solutions, and the world is beginning to recognize that off-line marketing activities (TV advertising, radio advertising, print advertising, direct mail and public relations) all drive audiences to search engines.

An experienced authority in the search marketing arena, Hutchinson has nearly a decade of experience managing campaigns for big budget advertisers as well as professionals. He not only knows how search works first hand, but also has the vision to exploit the flaws of most traditionally managed search services and provide search engine marketing services that are quite simply more customized and client-focused than those of the competition.

Magnifi Online will also be offering special REALTOR® advertising rates at their booth during the 3-day Expo held at the Anaheim Convention Center from October 9-11, 2007. The presentation and special rates can also be accessed at http://www.MagnifiOnline.com/CAR through the end of October, 2007.

About Magnifi OnlineTM

Magnifi OnlineTM is a strategic search engine marketing (SEM) and search engine optimization (SEO) firm with results-based expertise in driving website traffic, conversions and increased ROI for small- to medium-sized businesses, agencies and professionals. The company employs Best Practices, a customized and consultative approach to fully understanding their client’s business model and objectives, and proactive account management to ensure the campaign is fully integrated with all other marketing initiatives. Magnifi OnlineTM is based in Denver, CO and can be contacted at 1-800-490-1778, or by visiting http://www.MagnifiOnline.com .


Questions regarding this release should be directed to Andie Jones at 1-800-490-1778 or info@magnifionline.com.


Web Site: http://www.magnifionline.com/car

Contact Details: Andie Jones
Magnifi Online
info@magnifionline.com
800-490-1778

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