Miser Advertising and Marketing Completes Study and Finds Small Business Marketing is Ineffective and Inefficient Compared to their Larger Competitors
Released on: October 9, 2007, 4:10 pm
Press Release Author: Paul Miser, MBA
Industry: Small Business
Press Release Summary: Miser
Advertising and Marketing has been studying and
surveying small business owners confidentially for the past four years to understand
the Small
Business Marketing Function and it’s effectiveness to grow the
business as
compared to the Larger Corporate Competitor\'s. Small Business Marketing has failed.
Press Release Body: Carlsbad, CA - October 9, 2007 - Miser Advertising and Marketing
has been studying and surveying small
business owners confidentially for the past
four years to understand the Small Business Marketing Function and it’s
effectiveness to grow the business. “What we wanted to see is how small business
owners viewed the marketing process, how they completed it, and how effective it was
for their bottom line as compared to the larger corporations,” says Paul Miser,
President of Miser
Advertising and Marketing. The results were astonishing.
Most small business owners viewed marketing as a time waster, something that
utilizes too many of the companies resources every month, and an expensive cost with
little or no results. When asked about their marketing plan, most companies said
they had one but did nothing with it and that it was written when the business was
formed. When asked about their target market (Demographics and Psychographics) many
owners had little or now idea of who or where they are targeting any more.
As a whole, marketing is viewed as something that takes up too much time, money,
resources, and effort to fully understand, therefore performed poorly with
lackluster results. Comparing the marketing processes and results with the Small
Businesses and those of Larger Corporations, Miser Advertising and Marketing found
that the Larger Corporations made marketing a key focus in day-to-day life, putting
forth the effort to strategically and dynamically plan and research, not only the
company, but the target market. “Small
businesses can have the great marketing
results as their larger competitors, all they have to do is spend time to focus and
learn, not only marketing, but their market, company, industry, and competition to
correctly position their brand in an effective and efficient manner,” Mr. Miser
says.
To combat these lackluster marketing results for small business owners, Miser
Advertising and Marketing has dedicated it’s company to the small business society
by creating their company as an “Outsourced Marketing Department” for small
businesses. With this new model, Miser Advertising and Marketing is able to help
companies strategically and dynamically research, plan, create, execute, and
evaluate the company’s marketing
efforts to increase not only efficiency and
effectiveness, but also allow the small business to focus it’s time, money, and
resources into growing the greatest company possible.
About Miser Advertising and Marketing
Miser Advertising and Marketing is an International
Marketing Agency that acts a
complete marketing department for small- to medium-sized businesses. Focusing on
research, planning, creativity, execution, and evaluation, Miser Advertising and
Marketing, can help any company have a complete marketing department working for
them at a fraction of the larger agency prices. Miser Advertising and Marketing is
Headquartered in Carlsbad, CA. For Customer Information, contact us at 760-445-4371
or via the Internet at www.MiserAd.com.
Web Site: http://www.MiserAd.com
Contact Details: Miser Advertising and Marketing
Paul Miser
President
3969 Adams St. #D115
Carlsbad, CA 92008
2009
