Milk Rules - Blue Marlin designs new milk range for Arla Foods
Released on: October 29, 2007, 8:40 am
Press Release Author: Clementine Bohee or Nick Bowman/ Mandarin - Blue Marlin Brand
Design
Industry: Advertising
Press Release Summary: Blue Marlin Brand Design is an independent strategic design
group with an international network of offices across the UK, USA, Australia and the
Far East. The company creates and grows brands through its expertise
in brand
strategy, innovation, brand
identity, structural packaging and in-store brand
environments. Clients range from large multinationals, including Cadbury Schweppes,
Shell, GSK and Reckitt Benckiser, to small owner managed entrepreneurial businesses
like Yeo Valley Organic and Kettle Foods.
Press Release Body: Blue Marlin’s new designs for Arla Foods are set to breathe new
life into milk packaging whilst challenging the public’s misconception over the
levels of fat content in milk.
Arla Foods approached Blue Marlin to design new packaging for a range of fresh and
uht milks on the back of a research study into buyer behaviour that concluded that
over 90 per cent* of people in the UK were unaware of the true fat content of a pint
of milk.
Designs for the new range of products have been created around a central
communication of the fat content of milk whilst maintaining the colour coding that
shoppers use to identify whole, semi or skimmed milk.
‘The creative idea uses a generous fluid typographic approach to “milk” nutritional
claims in a very relevant way’ explains Blue Marlin’s Creative Director Martin
Grimer.
Blue Marlin’s new designs reinforce Arla’s commitment to category and product
innovation and a desire to drive the category forward
Blue Marlin have subsequently been appointed to work on a new range of Arla branded
cream products to be launched in the coming months.
Web Site: http://www.bluemarlinbd.com
Contact Details: Clementine Bohee or Nick Bowman
Mandarin
2009
