Press Release Summary: A new idea in fashion comes to the net –
shirts
with secret messages. Called \'Boodica shirts\', every one of
them has a message on the
front, written in code.
Press Release Body: For immediate release...
\'CLOTHES WITH SECRET MESSAGES\' launched
A new idea in fashion comes to the net – shirts with secret messages. Called
Boodica shirts, every one of them has a message on the front, written
in code.
The messages range from \'you owe me a drink\' to \'marry me\', and can only be decoded
if the viewer is directed to the website by the wearer.
At first glance, the front of the shirt looks like a pattern. But on closer
inspection, it\'s a series of letters, running down the front. When those letters are
entered into the website code machine at www.boodica.com, the true meaning is
revealed - “opx dbmm nf” becomes “now call me”.
The code machine at the website can also be used to send secret, coded e-mails to
friends.
\'Coded Clothes\' is the first project for the Boodica company, which is a creative
think tank designed to put creativity back into daily life. The full range of
t-shirts,
long sleeved shirts, sweatshirts and bags are available exclusively
at
www.boodica.com.
For more information contact: info@boodica.com
Website: www.boodica.com
Images can be found at: www.boodica.com/photos/
Web Site: http://www.boodica.com
Contact Details: Neil August
15 Surrey Street
London SW1 5TV
United Kingdom
E-mail: info@boodica.com
2010
