Press Release Summary: Sports
Marketing Agency Partners with Business Intelligence
Firm to Develop Custom, Marketing Analytic Solutions and Sponsorship Information
Tools for Its Clients
Press Release Body: CHICAGO (SEPTEMBER 2007) — rEvolution, the Chicago-based
integrated sports
marketing and media services agency, announces the launch of
a
joint technology venture with Alphacution, a leading information management
solutions provider for the global financial markets. Through the venture,
rEvolution will tap into Alphacution’s system design expertise in order to develop
custom marketing intelligence solutions that dramatically improve the decision
making capabilities for corporations in need of optimizing the performance of their
marketing and sponsorship expenditures. The new joint venture, along with the
proprietary research tools rEvolution is building with alliance partner Knowledge
Networks, in addition to Knowledge Network’s own state-of-the-art sponsorship ROI
model, fulfills an essential component in the strategic positioning of rEvolution’s
consulting group.
“In the hedge fund and asset management world, the greatest advantage is achieved by
harnessing the power of data and information,” said Paul Rowady, Alphacution Founder
and CEO. “And through our work with rEvolution, we’ve confirmed our hypothesis that
the marketing world is no different. Decision makers need customized and timely
analytics to help them assess the marketplace, commit resources and manage risk.
Our approach to ‘visualized intelligence’ provides a clear edge here as well.”
Alphacution began the development of its flagship solution, called “Alphacution
RTI,” in 2004. Initially targeted to the hedge fund and proprietary trading
communities, the platform was reconfigured by rEvolution as a strategic tool to
improve the automation of marketing information processing, data management, and the
optimization of client sponsorship portfolios.
“As an agency, rEvolution has been an early adopter with regards to the power of
research, the competitive advantage of better business intelligence, and the need
for cutting edge technology for our clients,” said John Rowady, rEvolution
President. “Every industry survey we read shows that marketers are demanding better
information on the ROI of their sports and general marketing expenditures. By
reshaping the power of the Alphacution platform, we’ve found another breakthrough
and our team is now better equipped to offer our clients the sophisticated research,
custom reports and real-time data they need in order to make the most informed
decisions they can make regarding marketing, media and sponsorship opportunities.”
rEvolution’s latest move comes on the heels of the recently announced fourth annual
Association of National Advertisers/Marketing Management Analytic Marketing
Accountability Study, conducted by research company Guideline Inc. in July among
more than 200 B-to-B and B-to-C
marketers, which found that fewer than a third of
the respondents are satisfied with their organization’s ability to gain agreement on
marketing ROI, measure marketing ROI or react quickly to marketing ROI data. These
latest findings also confirm the February results from the 7th Annual IEG /
Performance Research Sponsorship Decision-makers Survey of sponsorship professionals
that found a disappointingly higher number of sponsors than ever before – 24 percent
– saying they did not know how their ROI was trending.
“Alphacution’s expertise provides us with the ability to display and deliver our
marketing research and sponsorship evaluation tools in an advanced format that
turns-the-table on the traditional ROI expectations for the industry,” said Darren
Marshall, Vice President and Group Account Director at Knowledge Networks.
About Alphacution
Alphacution, LLC was initially established in March 2004 to design and develop
next-generation trading intelligence solutions for global financial markets
participants. Drawing upon this foundation of expertise and perspective, the
company’s solutions now address the needs of a broader corporate audience. The
company’s mission is based on a system design philosophy that seeks to achieve
excellence in both form and function through an extremely high sensitivity to
detail. The initial manifestation of this vision – called Alphacution RTI –
represents an unprecedented capacity for integration of unique data sources based on
visualization techniques, temporal modeling concepts and universal data management
standards. Visit www.alphacution.com for more information.
About Knowledge Networks
Knowledge Networks specializes in solving complex, high-impact problems, providing
extraordinary quality and service to leaders in business, government and academia.
We work closely with clients to create healthy consumer-brand connections, effective
marketing and advertising, sound public policies, and accurate social science
research. We have established respected practices in media, marketing, advertising,
and government & academic studies. KN excels in study design, analytics, and custom
panel creation; we deliver affordable, statistically valid online research through
KnowledgePanelSM – the only available probability selected, nationally
representative Internet panel.
About rEvolution
rEvolution is an independent and fully-integrated
sports marketing and media
services agency. Chicago-based with an international vision and reputation,
rEvolution joins forces with its clients in creating and implementing innovative
business-building marketing programs through sport. rEvolution\'s integrated
services environment includes: sponsorship, media buying and planning, promotion,
event management, hospitality, mobile marketing, software solutions, research and
measurement. rEvolution’s team of industry experts specialize in action/youth
sports, collegiate sports, international sports, lifestyle sports, motorsports, and
professional sports. More information about rEvolution and the unique experiences
created and executed for corporations is available at
http://www.revolutionworld.com.
# # #
Web Site: http://www.revolutionworld.com
Contact Details: Daniel K. Lobring
Manager, Public Relations
rEvolution
600 W Chicago Ave., Ste. 220
Chicago, IL 60610
ph. 312-529-5833
fax 312-529-5851
e-mail: dlobring@revolutionworld.com
http://www.revolutionworld.com
2008
