Press Release Summary: THAT Agency, a Florida web design and search
marketing company, recently completed the initial stages of search
engine optimization for
www.Panges3.com. The site’s owners, Pangea3, are the leading legal outsourcing firm
in India according to the industries “Black Book of Outsourcing.”
Press Release Body: THAT Agency, a Florida web design and search marketing company,
recently completed the initial stages of search engine optimization for
www.Panges3.com. The site’s owners, Pangea3, are the leading legal outsourcing firm
in India according to the industries “Black Book of Outsourcing.”
The optimization of www.Pangea3.com was a multi-step process, which will continue
even after the initial SEO steps.
The first step in THAT Agency’s campaign was to take Pangea3’s existing website and
make it tableless using W3C verified CSS. This layout makes the individual page file
size smaller, and also makes it easier for search
engine spiders to crawl.
THAT Agency did extensive keyword research while the site was being converted to
tableless CSS. Working hand in hand with Pangea3 they created a list of terms that
would actively attract the market that would be searching for the legal outsourcing
firm’s services.
“Quality keyword
research is the first step in turning your website into a quality
marketing tool,” THAT Agency’s Search Engine Marketing Manager David Snyder said,
“By choosing keywords that your market is looking for your services with, you are
able to get conversion driven visitors to your site.”
Keyword research led to a number of on-page optimization tactics including the
creation of meta information, title tags, and in-text linking. These steps are only
a small part of marketing a site for search engines, but they are an important first
step.
After the pages were optimized from title tags to content the process of inbound
link building proceeded.
“Inbound linking is a difficult and crucial process in search engine optimization,”
Snyder said, “Without quality inbound links on-page optimization efforts will do
little to help you gain quality organic traffic.”
The results for the first few months of the SEO
process have been very encouraging.
The site, www.Pangea3.com, has seen 33% of the keywords that it is optimized for
land in the first 30 results of their searches in Google. On MSN, 12% of the words
rank 1st overall in the search
engine results pages. The search engine results are
visible in the traffic which increased 46% from July to August, and 65% since the
optimization efforts began in May.
THAT Agency has experience with search engine optimization and search
engine marketing for various types of web sites and businesses.
They offer quality keyword
research, on-page optimization, and inbound link building. They also offer industry
leading analytics using Omniture. This gives clients the ability to see how their
SEO or SEM plans are translating into various types of traffic and conversions.
THAT Agency’s client list and case studies can be viewed at www.thatagency.com
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