SPORTS RADIO STATIONS WRBZ WDNC 850 The Buzz and 620 The Bull Signs With Weather Channel
Released on: September 11, 2007, 8:47 am
Press Release Author: 850 The Buzz
Industry: Entertainment
Press Release Summary: THE WEATHER CHANNEL TO PROVIDE WEATHER INFORMATION
FOR SPORTS RADIO 850 THE BUZZ AND 620 THE BULL
Press Release Body: Raleigh, NC - Weather forecasting with credibility and the
backing of the nations best known weather information source, The Weather Channel
has signed on with Sports
Radio Stations WRBZ (The Buzz) and WDNC (The Bull) to be
the exclusive weather source for both radio stations.
WRBZ and WDNC have become the radio affiliate of The Weather Channel, the #1 news
and information weather network in brand equity and strength among viewers of all
ages. Radio Broadcast meteorologists on the staff of the TWC Radio Network will
provide targeted forecasts to WRBZ/WDNC listeners in the Raleigh-Durham area.
“The Weather Channel is very proud to add WRBZ and WDNC to its radio network family.
The Weather Channel Radio Network is featured on some of the best radio stations in
the country, including several stations in New York, Los Angeles and Philadelphia,
as well as WGN-AM in Chicago, WTOP-AM/FM in Washington, D.C. and KTRH-AM in
Houston,” said Chuck Herring, vice president and general manager of The Weather
Channel Radio Network.
WRBZ/WDNC General Manager Brian Maloney added: “Our listeners have always turned to
us for the best in sports talk radio and now, with the addition of The Weather
Channel, our listeners will get the very best in weather forecasting.”
The Weather Channel has 30 full time radio broadcast meteorologists (RBM)
broadcasting around-the-clock, reaching radio listeners throughout the country.
When severe weather threatens Raleigh-Durham and the vicinity, the RBM will be in
close contact WRBZ/WDNC to alert the stations representative about upcoming severe
weather and provide details about the effect it could have on local residents.
About The Weather Channel
The Weather Channel Radio Network is available on over 350 radio
stations; this
includes affiliations with two state networks that add 150 more stations. The
forecasts and outlooks are validated by The Weather Channel’s Global Forecast
Center, a state-of-the-art facility in the heart of the TWC Atlanta headquarters.
The Weather Channel has a branded presence on 40 of the top 50 markets.
Arbitron/RADAR measures 40 radio networks including the radio
network made up
primarily of affiliates of The Weather Channel. Their latest research ranks this
network as the #3 network in reaching Adults 25-54 on a Monday through Friday 6 a.m.
to 7 p.m. basis.
About WDNC/WRBZ
Sports Radio
WRBZ/WDNC are the Triangle area’s leading Sports Talk Radio stations offering the
latest sports information, breaking news, local coverage and nationally syndicated
sports talk radio programming. WRBZ/WDNC has a proven track record of audience
growth in the very competitive Raleigh-Durham radio landscape. WRBZ Sports Radio
has been recognized for its community service as a National Finalist in the National
Association of Broadcasters’ Crystal Awards. Sports Radio WRBZ/WDNC is a leading
marketing partner for new Triangle businesses that are looking to build loyal
customer bases, and for established businesses seeking to retain and to grow their
existing customer bases. For more information, contact General Manager Brian Maloney
at 919.875.9100 or by e-mail at manager@850thebuzz.com. WRBZ is a McClatchey
Broadcasting company.
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