Precedent Insurance Taps SmartFinds Internet Marketing For Digital Marketing Campaign
Released on: September 26, 2007, 1:43 pm
Press Release Author: Pat Carpenter
Industry: Advertising
Press Release Summary: With the number of uninsured in the United States continually
rising, Precedent Insurance has launched affordable individual
health insurance for
the estimated three million uninsured young, healthy adults in the state of Texas.
Press Release Body: SmartFinds Internet Marketing provides corporations with
complete digital
marketing solutions. CEO Melih Oztalay has 13 years experience
with Internet and digital services in developing strategies that utilize all facets
of the World Wide Web.
“There is more to the digital marketplace beyond a website, search engine and
advertising,” said Oztalay. “Businesses need to embrace the web head-on. Precedent
Insurance has made this commitment and we are excited to be part of this new
revolutionary individual health insurance.”
\"Precedent is offering Texans a ground-breaking suite of individual
health plans
that meet the specific needs of the young and healthy, especially the uninsured,\"
said Mike Grandstaff, Precedent\'s CEO. \"We are offering very affordable coverage
with the built-in flexibility to increase coverage levels through our \'Coverage on
Demand\' model, which is truly unique to the industry.\"
Coverage on Demand™ allows individuals to purchase a highly affordable lower level
of coverage, with the guaranteed ability to increase their level of coverage within
a plan year to cover any unanticipated illness or accident, up to $5 million, even
after incurring such expenses.
With monthly premiums that average around $100 per month for healthy, young
individuals, Precedent | REMIX health insurance plans are highly affordable. The
Coverage on Demand products include \"Tempo\", a zero deductible plan that pays 60% of
in-network eligible medical expenses; \"Rhythm\", with a $250 deductible that pays
70%; and \"Groove\", a $500 deductible plan that pays 80%. (All plans pay 60% of
prescription drug costs and provide an annual wellness benefit of $400, in both
cases waiving any deductibles). Maximum paid claims at the initial level are $1000
for Tempo, $2,500 for Rhythm and $5,000 for Groove. But the unique twist to these
plans is that additional coverage up to $5 million is guaranteed, at 100% in
network, in the event of an unforeseen contingency such as a traffic accident or
appendectomy, even after the need arises.
In order to promote these services digitally, SmartFinds began its campaign well
before Precedent’s official launch by engaging in a pre-launch digital
marketing campaign to increase link popularity using a mini website.
This was augmented by
tapping into social media marketing through communities, blogs, and creating
informational knowledge centers throughout the digital marketplace. Following the
official launch of the Precedent website, SmartFinds has augmented
its digital
marketing program with digital advertising that is geographically,
demographically
and category targeted. The campaign is using rich media banner advertising,
sponsored search advertising, sponsored content advertising and a variety of other
solutions that all work together in the multi-dimensional environment of the World
Wide Web.
“Our focus is to have a multi-directional
marketing campaign that will drive traffic
to the Precedent website from more than just search engines”, said Oztalay. “We are
using the digital advertising campaign for short term results, while we continue
with the digital marketing campaign that will provide Precedent Insurance the
staying power on the web.”
About SmartFinds Internet Marketing
SmartFinds is a digital
marketing agency providing mid to large corporations with
digital creative, digital marketing, and digital advertising solutions. The most
critical element of SmartFinds Internet Marketing service is the creativity and
imagination to apply the technological aspects of the digital marketplace to the
marketing objectives of a particular business. Initial research provides SmartFinds
the ability to develop a digital strategy that can be measured every step of the
way. Some of SmartFinds clients include BASF Chemicals, Guardian Industries, McCann
Erickson, and Vietnam Veterans of America. You can learn more about SmartFinds at
http://www.smartfindsmarketing.com/
About Precedent Insurance
Precedent, a division of American Community Mutual Insurance Company®, is a
\"precedent-setting\" company utilizing a Web-based marketing model to sell individual
health insurance to the nearly 50 million uninsured people in the U.S. Based in
Livonia, MI, Precedent\'s online presence, at http://www.precedent.com, allows
consumers to receive an instantaneous offer for individual health insurance products
which are highly affordable for healthy young individuals. The company\'s \'Coverage
on Demand\' approach to health insurance gives consumers the comfort of knowing that
they can increase their levels of coverage at any time, even after the fact, with no
questions asked.
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