Online Advertising Up To 4 Times More Effective Than Traditional Media
Released on: September 20, 2007, 12:40 am
Press Release Author: Mark Webster
Industry: Advertising
Press Release Summary: Online advertising is up to four times more effective than
traditional
media advertising, according to a survey by design and advertising
agency ADZMedia.
Press Release Body: Bury, UK 8 September 2007 ( ExpressPressRelease ) - - Online
advertising is up to four times more effective than traditional media advertising,
according to the results of a recent survey conducted on behalf of ad agency
ADZMedia.
The study into advertising media looked not only at traditional advertising
channels but also into emerging
advertising methods online to gauge impact, branding
and return on investment, in a bid to rank these different advertising channels.
Mark Webster of ADZ Media said although
the results speak for themselves, it will take time for the market to accept the
change. \"The findings of the study are hardly surprising, but what it does show is
that businesses should approach the Internet with less scepticism as an effective
way to advertise. At the moment, there is something of a shift towards online media
happening, but it will obviously take time for the concept to catch on across
different sectors.\"
The report also looked at value for money, branding potential and reach in
assessing the quality of different
advertising media.
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