Housekeeping Channel Selects Sweeney As Agency Of Record
Released on: September 28, 2007, 6:51 am
Press Release Author: Sweeney
Industry: Marketing
Press Release Summary: Leading global resource for better, faster and healthier
housekeeping selects Sweeney to market
brand.
Press Release Body: CLEVELAND – Sept. 28 – The Housekeeping Channel, a leading
global resource for high quality, educational content focused on “better, faster,
healthier home care solutions,” has selected Sweeney as agency of record to develop
and market its rapidly expanding brand.
Sweeney’s consumer/retail practice group will launch the brand
awareness campaign
with a national publicity and media relations initiative designed to increase
awareness, educate consumers and drive Web site traffic.
“The Housekeeping Channel is an exceptional resource for consumers, as well as
manufacturers and retailers of home care products,” said Jennifer Manocchio, Sweeney
vice president. “More than 40,000 unique visitors already source Housekeeping
Channel’s web site each month, and that number continues to increase every year.
Equally important, visitors are spending significant amounts of time researching
housekeeping information – often as much as an hour per visit.”
The new marketing campaign will communicate the value of Housekeeping Channel’s home
care content – both in terms of its quantity and quality – and its 70-member
advisory board, which includes industry association leaders, college professors,
national consumer magazine executives and physicians.
About Housekeeping Channel
The Housekeeping Channel is a leading international resource for consumers seeking
better, faster, healthier housekeeping solutions. Its mission is to help households
clean, protect and enhance the home environment using proven processes and practices
from cleaning experts, professional cleaning services, environmental service
professionals, healthcare specialists and academics, and organizational and time
management consultants.
About Sweeney
Sweeney, established in 1986, is a leading full-service marketing and public
relations firm dedicated to helping organizations achieve critical business goals
through strategic program development and execution. Sweeney has full-service
offices in Cleveland, OH (headquarters) and Wilmington, N.C. For additional
information, visit www.sweeneypr.com.
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