Advertisers and Publishers will see the Web Marketplace in a Whole New Way
Released on = August 10, 2007, 7:54 am
Press Release Author = ConnectThru.com
Industry =
Press Release Summary = If you’re reading this article, then you probably work in
the online
advertising industry already and have a close tab on how it
moves on a
daily basis. But what does this actually mean? Well, let’s take a closer look and
discover what this “marketplace” really is and how ADXDirect.com provides
Press Release Body = Written by Gene Heratori
If you’re reading this article, then you probably work in the online
advertising
industry already and have a close tab on how it moves on a daily basis. But what
does this actually mean? Well, let’s take a closer look and discover what this
“marketplace” really is and how ADXDirect.com provides clarity to advertisers and
publishers. In much the same way that employment, stocks, currency, oil derivatives
and real estate has its place in the marketplace; online
advertising space also has
an incredible presence. The primary reason is because it is worth money. This
monetary value is determined by how much an advertiser is willing to pay based on
the perceived value of the traffic that the publisher site has to offer. By this,
it follows the same principle of the supply and demand curve that we learned all
those years ago in our introductory economics class – if the perceived demand is
there, the supply will be realized. So out of the numerous choices web publishers
have, ADXDirect.com offers a platform where both sides of market can homogenously
and effectively work making it the most compelling option of any advertising network
found online today.
Unlike other interactive online
advertising agencies which tend to present
themselves as the middlemen, ADXDirect.com is an online advertising platform that
serves as the facilitator between advertisers and publishers. That means that
advertisers and publishers who log into ADXDirect.com will automatically have an
increased visibility. In turn, with the high volume of publishers and advertisers
on the roaster, the company generates enhanced visibility to partners.
With the increased transparency of the online
advertising marketplace offered by the
ADXDirect.com, publishers receive fair market value compensation for the traffic
they deliver to advertisers. The Baltimore-based dedicated media buying specialists
of www.ADXDirect.com will guarantee competitive revenue share for publishers which
would be made effective immediately, with no further qualifications, waiting periods
or the ever dreaded bargaining that many advertising networks sometimes employ.
Additionally, the monetization of traffic is optimized with premium rates for
banners and pops. Publishers can contact these experienced online advertising pros
around the clock, 24/7 via phone, email, and IM. It’s no longer a question of how to
monetize the traffic of a website, but how best to.
The staggering number of advertisers that range from small local companies to the
largest of the multinational corporations such as Dodge, Coca-Cola, and Warner
Brothers conveys a wealth of endless traffic monetization possibilities to the
publishers. Publishers, who are worried about not maximizing their revenue through
other middleman-like advertising agencies, can use ADXDirect.com to place a stake on
the compensation they seek. Advertisers are then free to select which publisher
sites they want based on the infinite range of rates from the publishers.
ADXDirect.com values its in-network publishers and enforces a zero unwanted
advertising for its partners.
Enough about publishers, now on the other end of the spectrum of this platform,
ADXDirect.com also promotes some pretty advanced campaign customization
possibilities for advertisers. Today’s online environment induces record levels of
advertising money, largely because it’s a measurable medium where technological
innovations are almost instantaneously implemented by both end users and
institutions. Thanks to time and geo-targeting capabilities, the advertiser can
sleep well at night knowing that that their chief marketing officer and CEO will be
satisfied with the traffic quality and conversions delivered by ADXDirect.com.
Advertisers have the option of selecting publisher sites on an individual basis or
on a theme channel basis. Either ways, this type of website content-targeting
enhances the logic and relevancy of the advertisers’ campaigns.
In sum, a partnership with www.ADXDirect.com will demonstrate this
interactive
advertising network separates itself from its peers with their
quality of the
campaign attainable and controllable; and how easy and painless it is to start
monetizing their traffic.
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